The Evolution Of UK Martial Arts Will Demand Tech-Savvy Clubs

Off the back of an immensely successful launch by our team at MartialHost, who this week announced the all-new MartialClub service, we’re calling yet again for clubs to focus on their digital footprint.

We’ve been ‘spouting’ on for years about why and how clubs should be taking more care of their online presence. Unfortunately when lockdown first bit back in March, this hadn’t been heeded by many. A mad scramble to try and secure an online home pushed a number of clubs into expensive and often feature-poor arrangements with large scale commercial hosting companies.

In amongst the carnage of COVID, a small handful of clubs have done very well. Some have even grown. The best part is that they are not all large, commercial and profit-based clubs. Some are very small amatuer affairs. So, what do they have in common?

A solid online presence across social media, backed up with a professional website. Already, more than half of all students will find out about a club online via their phones. Being on Facebook or Instagram isn’t enough in isolation. Lockdown has shown us that clubs need to have a space in which they have complete control, to share content and resources and to update students on important club matters.

To help clubs learn more about their digital presence and make a great impression, ready to help their clubs recover in 2021, we’re subsidising a new service. It’s called MartialClub and is tied to MartialHost. Rather than ‘tout’ the new service here we will let clubs discover it for themselves, but we would recommend no matter what digital service used – clubs must make online provisions and resources as staple part of their club as they do focus mitts and stretching.